Liz Frazier founded Witch City Wicks in 2011, starting as a one-person home business and Etsy shop. It evolved into a small team crafting collections in the Witchcraft Heights area of Salem. They prioritize using the recommended amount of fragrance oils from their suppliers to create highly aromatic candles, though they acknowledge that soy wax may not throw fragrance as strongly as petroleum-based waxes. Despite this, they believe the trade-off for a healthier, natural wax base is worthwhile. They advise customers to consider the size of the candle jar and the room’s dimensions when selecting candles to ensure optimal fragrance distribution. Witch City Wicks dedicates itself to providing customers with not only high-quality candles but also helpful tips to maximize their aromatic experience.

The Solo 1500 labeler from CDA suits the cosmetic and food industries, accommodating both cylindrical and tapered products. Additionally, it is ideal for packaging candles, like those produced by Witch City Wicks, which is why they have chosen to use it.